Moussaieff
Moussaieff Jewellers have specialised in diamonds building up in over half a century one of the largest and most important collections in the world. Their diamonds have received numerous accolades from the International press.
The task
In 2007 having virtually no web presence prior to engaging e-bloc, Moussaieff needed to attract the attention of the growing population of wealthy prospective clients from the emerging markets and ‘non-doms’ in the UK.
Any credible web presence for such an exclusive Bond Street salon such as Moussaieff needed to be light on the technical bells and whistles focusing on the pure beauty and uniqueness of the jewels.
Target audience
* Collectors of rare diamonds
* Wealthy shoppers visiting London
* Celebrities
* Royalty
Outcome
The site has attracted increased attention from the emerging markets and has achieved the aim of educating new collectors to the credibility, history and guarantee of quality one can expect when they visit on of the Moussaieff salons.
The site is shortly to offer a Russian language version as well as undergoing a second round of updates.
For more information, please call Aaron Lowe on +44 (0) 1273 763 500 or email: aaron.lowe@e-bloc.co.uk
Please visit www.moussaieff.co.uk